Nerf Rebelle Heartbreaker Bow

It's called the "Rebelle" line, and it comes in nice pinks and purples, and it's called a "Heartbreaker" bow, so we're going to have to make a generalist stab and suggest Nerf is targeting girls in their new series of gear. My intel comes from Jezebel who were kinda scathing at the concept, and I totally get why. Will the new Rebelle range sit next to the N-Strike Elite range, or be located in the 'Girls toys" aisles? I guess at the end of the day, it's all about marketing, so whether you agree or disagree, there's still a distinction between "girls toys" and "boys toys" and it's all about selling as much product as possible.

That all aside, it's pretty cool to see the bow return to the mix, and more importantly, it shoots (albeit pretty pink and green ones) elite darts rather than its own foam arrow.  Feel free to paint it, or feel confident with your own sexuality and fight back against gender bias of colours and just shoot your opponents with a pink bow. A hit, is a hit, regardless of the colour, yes?