Sunday, November 4, 2012

NERF branded attractions coming to the UK

Well, it was bound to happen. I reckon there's a good chance we've all at least one time in our Nerf life thought "you know what would be a really cool business idea? Setting up our own Nerf themed indoor/outdoor arena"..

Well looks like someone's taken it further and made it a reality- have reported that UK company Paragon Entertainment have just entered a licencing agreement with Hasbro for the rights to build and operate Nerf themed attractions in the UK.

"Under the terms of the license, Paragon will design, build and operate Nerf attractions which will consist of purpose-built Nerf action arenas and Nerf blaster target ranges, with additional concepts in development. These attractions will also include a retail space where visitors can buy their favourite blaster"

Apparently first cab of the rank will be at the Westfield Shopping Mall in Merry Hill due to be opened by the end of the year?

 PARAGON ENT. ORD 0.1P (DI) : Licensing agreement with Hasbro via


  1. Kinda surprised this didn't catch on earlier... airsoft has had it's own fields for a few years now.

  2. Hope something like this happens in the US... There'd finally be somewhere to get the "exclusive" stuff that's (hopefully) not a PITA to get to (no Walmart or TRU anywhere near me).