Sunday, June 23, 2013

Vimeo: Case study video shows insight into Nerf Rebelle

It takes a fair amount of work to start up a new blaster line, let alone one for a totally new market that hasn't been explored to date. Design company Envisual put together this little video as a case study for their involvement in the upcoming Nerf Rebelle line. It's interesting stuff; I especially like the prototype drawings of the blasters:) Check it out after the jump. Cheers JB for the intel!

Rebelle Case Study from Envisual via Vimeo.


  1. Half of those look like super soakers. Super soaker rebelle anyone? Also the 2 blasters the drawn girl are holding look like a grenade launcher (left) and a remake of the speedload 6 (right). I would love an elite speedload six please comment I love to hear all of you.

  2. this is the stupidest line yet! I don't know a single woman who would appeal to this. And if the girls like Nerf, they can suck it up and play with the more powerful "boyish" colors.

    1. I see where you're coming from. But then again, there are some girls (Mainly younger) who still think blue is for boys and pink is for girls.

  3. "Market Research", result? MAKE EVERYTHING PINK!

  4. on the 00.22 mark of the video, that looks like a FN F2000

  5. It's been set to private after someone wrote a comment on their video.