If it IS, it's riddled with dodgy all over it and you have to wonder what's going on with Nerf's PR peeps.
Here's the break down.
From a design perspective:
- The ad uses a poor text layout and is lacking in right justification.
- The "Nerf" text at the beginning has an odd font that isn't associated with any of the branding.
- The rest of the text is using a bolded arial font which is not easy to read and quite amateurish to look at.
- The orange is not an official Nerf branded orange.
This doesn't look like the work of a professional graphic designer. It could have been done in MS Paint.
From a copy/text perspective:
- The first sentence is poorly written and makes no sense.
- In official promos, Nerf tend to refer to their blasters as the full name "Maverick REV-6" not just 'Maverick'.
- The "Liking" us uses a capital 'L' and quotes which is off.
- What is "march on"?- there's no context behind the use of this term.
- The term "tons of.." is rarely used in marketing promo as it can be taken literally and a company can be considered to be misleading the public if they DON'T give away "tons" (by weight) of product.
It's also a very odd way for Nerf to promote something; they normally make an official announcement on the page- which I don't see.
All and all, it's pretty woeful. Just sayin:)